We cast women from the YourGoodSkin community to capture how they fit their easy 3-minute skincare regimes into their busy lifestyles, in turn placing the product in the context of the audiences’ world.
Objective: Drive awareness of the YourGoodSkin regime.
Creative Solution: White label brand videos where we interviewed women about their busy lifestyles and how they fit their three-minute skincare regime into their everyday.
The narrative-driven approach lent itself well to also highlighting the practical application of each product.
This is one example of the assets we created.
Co-Director with Ally Green
Cinematographer: Arthur Loveday