Amelia Bowe is a Creative currently based in London at Refinery29, a global media company helping women to see, feel and claim their power.
Amelia has always been motivated by connecting with people and sharing their stories to create engaging and impactful content, as well as sharing knowledge to empower others.
She began her career in journalism at Cosmopolitan Australia covering beauty, body love, fitness, health, travel, lifestyle and entertainment.
It was here she interviewed women who underwent skin cancer treatment in an effort to raise awareness about the importance of skin checks and SPF, worked alongside a resident GP to help give women a better understanding of their anatomy and sourced insider knowledge from some of the best in biz (hey, Sir John and Jen Atkin!).
Most recently Amelia co-founded the Change The Channel initiative to convince more pubs and venues in the UK to play women’s sport on their televisions, with the BBC, Vice and ELLE covering the campaign, among other publications.
In the past twelve months at Refinery29, working within their in-house creative agency The 29th, Amelia has helped launch global communication platforms and led interagency campaigns for Walgreens Boots Alliance-owned brands. Her work for WBA has centred around helping more women feel represented in the creative and media industries through diverse storytelling and collaboration.
Before landing her gig at R29, Amelia was the Content Strategist and Creator for COTY Australia at Hyland Communications Agency, shaping strategy and creative across global, luxury and professional divisions for brands such as Rimmel, Sally Hansen, OPI, philosophy, Clairol, Max Factor and Bourjois.
In 2018 Amelia was honoured to be named a Creative Finalist in B&T's 30 Under 30 Awards which celebrates young talent working in marketing communications in Australia.
Ideation through to implementation and management.
Project-focused with ability to deliver on deadlines.
Client engagement and relationships.
Ability to synthesise information.
Divergent and clear thinker
Writing & editing
Social, creative and brand strategy
Social platform management
Look Good Feel Better Workshop Volunteer, 2017 - 2019
Co-Founder of Change The Channel, 2019
Art & Politics Short Course at Central Saint Martins, 2019
Bachelor of Media and Communication with Distinction, Minoring in Fashion & Nutrition at Queensland University of Technology, 2010 - 2013
Diploma in Beauty Therapy at Southern Queensland Institute of TAFE, 2009 - 2010
TV Presenting Course at NIDA, 2016
Content Strategy Course at ADMA, 2018
Advanced Photoshop Retouching at Dynamic Web Training, 2017
Creative at Refinery29, August 2018 - present
Content Strategist for COTY at Hyland (formerly HM Communication Group), October 2017 - July 2018
Social Content Creator for COTY at HM Communication Group, May 2016 - October 2017
Online Beauty and Lifestyle Writer at Cosmopolitan Australia, June 2015 - May 2016
Digital Content Manager at Cosmopolitan Australia, February 2015 - June 2015
Editorial Coordinator/ PA to Editor-In-Chief, Bronwyn McCahon, at Cosmopolitan Australia,
August 2013 - February 2015
Head of Internal Communications at Brisbane Media Map Project, February 2013 - July 2013
Digital Communications at Threadbare.co, March 2012 - May 2013
Fashion Team Leader/Assistant Curator at QUT Creative Industries Precincts, November 2011 - November 2012
Eyebrow Artist at The Brow Bar and Kristin Fisher Eyebrows, 2010 - 2016
Beauty Therapist at Fiona's Natural Beauty and Skin Sensations, 2009 - 2010