We created a co-branded shoppable gallery to introduce the new Soap & Glory ‘star gift’ to the R29 audience during the Christmas period.
With 24% of Gen Z and 27% of millenials self-gifting around the season, we positioned the gift sets as must-haves for themselves, friends and family, highlighting the quality and value for money.
Read it here.
Designer: Olivia Santer
Words: Elizabeth Bennett
Creative: Amelia Bowe