Highlight the transformative & nostalgic power of fragrance and memory recall to engage audiences in a new tropical-scented range.
Objective: Showcase the newly launched Call of Fruity range and bring to life the sensorial qualities of the products.
Creative Solution: A photo feature which highlighted the power of fragrance and the memory recall power of smell.
With tropical scents running through the range, we played on the nostalgia of bringing summer back to life with the help of the product range. This creative hook helped carry the compelling ingredient messages which we heroed with illustrations within each GIF.
To bring this to life, we interviewed fragrance expert and famous ‘nose’ Roja Dove to help explain how scents can make us feel inside and out.
Creative Leads: myself and Kelsey Freeman
Associate Creative Director: Emily Fleuriot
Photography: David Parfitt
Illustrations: Abbey Lossing
Words: Elizabeth Bennett