A video series based around simple evening routine tweaks to help set yourself up for purposeful sleep and waking up happier, showing the product in the context of the audiences’ world.
Objective: Launch the new Sleep Paste product, showcasing how the product works and fits in with a daily routine.
Creative Solution: Based on the insight that the 40+ YourGoodSkin audience feels under-represented, for all of YourGoodSkin’s projects we needed to ensure diversity of age, skin type and experiences, celebrating the details and moments of everyday lives.
Knowing sleep is key when it comes to healthy skin and rising to life’s challenges, we created a video series based around simple evening routine tweaks which make a big difference come morning.
We highlighted how the product worked, how it fit into the talents’ lives and how it set them up for purposeful sleep and waking up happier, helping the audience see how the product would work in the context of their own lives..
Creative Lead/Director: myself and Kelsey Freeman
Associate Creative Director: Emily Fleuriot
Cinematographer: Arthur Loveday
MUA & Hair: Scarlett Burton
Styling: Amy Albertine Andrew
Prop Stylist: Gemma Therese Pearce