To help cement David Jones as the authority in skincare, we created an informative and inspiring 360 content series with a focus on offering the best-in-the-business skincare advice.

We engaged experts, influencers and storytellers to bring the campaign to life across digital, social, eDM, VM and in-store.

This included a podcast takeover with Seize The Yay & Justine Cullen, a bespoke skincare finder on the Skinnovation hub and AM & PM Skincare Routine Conversations featuring Jocelyn Petroni, Morgan Mitchell, Justine Cullen, Lou Kenny, Eleanor Pendleton & Victoria Lee.

Credits:

Creative & Project Lead: Cassidy Loane

Creative: Amelia Bowe

Art Direction: Hannah Martin

Stylist: Jess Jacob

Photography: Pablo Martin

Animation: Bianca Benjamin