Find the universal connection between four brands and seamlessly bring them together in one high impact visual feature.
Objective: Drive brand awareness and create product interest across four key Walgreen Boots Alliance-owned brands, Soap & Glory, YourGoodSkin, MASQD and CYO - each with individual brand goals.
Creative Solution: To seamlessly align each of the brands, we created a high impact shoppable feature (AKA a ‘Parallax’) where all of the brand worlds could be brought to life seamlessly in a conceptual way.
To inform our universal theme for the feature across the four brands, we looked at data around the impact the holiday season has on people and found 69% were more stressed due to a lack of time over Christmas.
So to help alleviate this stress, we created an aspirational and informative piece to help our audience save time on their beauty routines during the party season.
The format also allowed us to host an immersive shopping experience, so our audience could click straight through to the featured products.
View the feature here.
Creative Leads: myself and Kelsey Freeman
Associate Creative Director: Emily Fleuriot
Photography: Kate Anglestein
Set Design: Amy Friend
Design: Kelsey Freeman
Words: Daniela Morosini
MUA & Hair: Lucy Joan Pearson
Styling: Emma Bigger
Nails: Michelle Humphrey