As part of the Refinery29 & Dove global partnership we worked with 15 other publishers across four countries (the UK, Canada, Mexico and Brazil), over 12 months.
During that time we amassed over 63M impressions and more than 6.3M engagements (and counting!), creating over 247 original story assets through one central hub — an agile London-based team dedicated to every phase of the partnership - from briefing, creation, execution, measurement and reporting. I was the Creative Lead across the entire project, overseeing every piece of content published from conception to execution.
In Brazil, we worked with Obvious Agency, Influência Negra, Razões Para Acreditar, Quebrando o Tabu, Push & Steal The Look.
The pieces created by these amazing publishers had many different themes yet all circled back to self-esteem.
They delved into how bodies and hair is represented in the media, the impact of sport, entrepreneurship and community work on our self-worth, as well as trans and ethnic representation, among many other stories.
It would be impossible to include all of the stories here, so these are a few of my favourites.
Obvious Agency:
Present Body, Resilient Body
View the stories here.
Hair Talks
Sporty & Powerful
Read the feature here.
Influência Negra:
Crossing Paths
Watch the documentary here.
Razões Para Acreditar & Quebrando o Tabu:
A range of stories about women shattering stereotypes and supporting a wide range of communities.
Push & Steal The Look:
Nothing Can Stop Us
Read the feature here.
Refinery29 UK Credits:
Effy Okogba, Samantha Yu, Sohini Gogel, Devina Seth, Cate Sevilla, Catarina Barroso, Kirsty Macsween, Kyla Leigh, Tierney Cowap, Stacey Townley, Montse Tanús & Chemmie Squier.