Inspire, educate and instil confidence in hair shade selection and application by creating fresh content across digital, social and POS.
Here are a few examples of the assets we created.
Objective: End-to-end relaunch of Clairol after the COTY acquisition, from content strategy to developing a visual identity and ToV, and content creation.
Inspire, educate and instil confidence in hair shade selection and application.
Creative Solution: Informed by audience insights and data that the hair colour aisle in supermarkets was intimidating, we needed to alleviate fears at every step of the consumer journey including at the shelf, so we refreshed their approach to digital, social and POS content.
We created a variety of content across different platforms, leveraging formats and channels that were informative and inspirational such as YouTube and Pinterest, with experts and Clairol users.
Credits: Assisting Liz Steel with ideation and creative direction. Creative direction across social, developed content strategy, visual identity and ToV.
Videographer: Mitch Payne