Relaunch a Parisian makeup brand into the Australian market with a campaign around discovering the brand that’s well-known to makeup artists & editors, yet relatively unknown Down Under, positioning it as ‘Paris’ Best Kept Secret’.

Challenge: Relaunch a Parisian makeup brand into the Australian market. The brand was well-known and respected amongst beauty editors, makeup artists and industry experts yet lacked awareness amongst consumers.

Creative Solution: Drive awareness and make Bourjois “discoverable” by creating a campaign around it being “Paris’ best kept secret”.

Activated on Bastille Day across Digital, Social, PR Stunt & an Event.

Credits: I assisted Liz Steel and the wider team with ideation, art direction and activation across social alongside Maryam Esfahani.

Director: Gemma Lee

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