Create an evocative brand world showcasing how nature can benefit mind, body & soul.
Objective: Create a brand video series which helps establish the Botanics’ visual identity, showcasing how nature can benefit mind, body and soul.
Creative Solution: Driven by the insight that their audience is seeking new ways to connect with nature, our approach used refreshing settings, told a powerful story, and brought the product to life through sensorial art direction.
Refreshing: to inspire the audiences’ greenery fix, we chose to shoot the videos in an accessible urban environment.
Meaningful: we created a purpose-driven character for each of the talent to help build the narrative, and to help the audience connect.
Sensory: the sensorial qualities of the products were brought to life through choreography as opposed to product application.
Each film can standalone, as well as work together to create a full length narrative in a variety of formats. Music was composed for the full length narrative to help bring each beat of the story to life.
Creative Leads and Directors: myself and Sheena Brobbey
Associate Creative Director: Emily Fleuriot
Cinematographer: Nathalie Pitters
Art Department: Jennifer Kay
Original Composition & Sound Mix : Chris Bristow
Styling: Chelsey Clarke
MUA: Polly Mercer
Hair: Maki Tanaka