Extend on the brand logo and typography to create visually engaging assets that work in harmony to communicate product function.
Objective: Launch the new Botanics Night Oil with creative that represents the brand world and takes it to new aesthetic heights, bringing the ‘around-the-clock’ day & night messaging to life.
Creative Solution: Using the circle as our creative conceit which represents the 24-hour cycle, the planet & nature, a sense of totality, the self and feeling centred, we created a conceptual asset bank of stills and GIFs to help maximise audience engagement on social.
The assets have been created to be seen together and served sequentially, showcasing the oils and skin, as well as the 24-hour cycle with gradient and rotating lighting effects.
Creative Leads: myself and Sheena Brobbey
Associate Creative Director: Emily Fleuriot
Photography: Catharina Pavitschitz
Set Design: Carrie Louise
Makeup Artist: Min Sandhu
Hair: Tomomi Roppongi