Explore new visually engaging ways for the brand to feature product alongside ingredients in assets.
Objective: Elevate YourGoodSkin’s existing “flat lay” visual identity with the launch of the new Sleep Paste product. Communicate the hero key ingredients and brand colours.
Creative Solution: Eye-catching, ingredient-focused GIFs and stills where the brand colours are brought to life with clever reflections.
Creative Leads: myself and Kelsey Freeman
Associate Creative Director: Emily Fleuriot
Art Direction: Kelsey Freeman
Photography: Kate Anglestein
Set Design: Elena Horn